![]() ![]() In 2009, Chris Hoofnagle, director of University of California, Berkeley Law's information privacy programs, stated that Google's original intention expressed by the "don't be evil" motto was linked to the company's separation of search results from advertising. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see. This is similar to a well-run newspaper, where the advertisements are clear and the articles are not influenced by the advertisers’ payments. ![]() We also display advertising, which we work hard to make relevant, and we label it clearly. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. ![]() Our search results are the best we know how to produce. Google users trust our systems to help them with important decisions: medical, financial and many others. In their 2004 founders' letter prior to their initial public offering, Larry Page and Sergey Brin argued that their "Don't be evil" culture prohibited conflicts of interest, and required objectivity and an absence of bias: īetween 21 April and, Google removed the motto from the preface, leaving a mention in the final line: "And remember… don't be evil, and if you see something that you think isn't right – speak up!" Interpretations ![]() The Google Code of Conduct is one of the ways we put "Don't be evil" into practice. But "Don't be evil" is much more than that. "Don't be evil." Googlers generally apply those words to how we serve our users. īy early 2018, the motto was still cited in the preface to Google's Code of Conduct: We believe strongly that in the long term, we will be better served-as shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains." The motto is sometimes incorrectly stated as Do no evil. While the official corporate philosophy of Google does not contain the words "Don't be evil", they were included in the prospectus (on Form S-1) of Google's 2004 IPO (a letter from Google's founders, later called the "'Don't Be Evil' manifesto"): "Don't be evil. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent". The motto was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000 or in 2001 or, according to another account, by Google engineer Amit Patel in 1999. In April 2018, the motto was removed from the code of conduct's preface and retained in its last sentence. The original motto was retained in Google's code of conduct, now a subsidiary of Alphabet. in October 2015, Alphabet took "Do the right thing" as its motto, also forming the opening of its corporate code of conduct. " Don't be evil" is a phrase used in Google's corporate code of conduct, which it also formerly preceded as a motto.įollowing Google's corporate restructuring under the conglomerate Alphabet Inc. ![]()
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